Hard work: Put your all into all you do. Go the extra mile.

Friendliness: Say hi. Make new friends. Make folks feel at home.

Accountability: Do what you say you will. Fulfill your obligations. Give your customers their money's worth.

Fun: Laugh often. Don't take yourself too seriously. Make time for enjoyable activities (flying anyone?)

Excellence: Be the best you can be. Fact check. Constantly improve. Pay attention to the details. Be meticulous.

Decency: Speak the truth. Do the right thing. Help others.

Optimism: Believe that it will turn out ok. Look for solutions.